a Globally Recognized

Multisector Organizational Transformation Leader

deBBie is a Pan-African business transformation leader and is
Africa's leading CX entrepreneur & educator.

She is the CEO at Edo Specialist Hospital, a 200-bed public
hospital in Edo State, Nigeria. She is also the founder of Niche
Customer Experience Consulting Firm (Nigeria's 1st boutique
CX consultancy), the Niche Institute of Customer Experience
& Innovation, and co-founder/chief customer officer of Niche
Digital Solutions.

With 20+ years of multi-sector experience, she has achieved
CX successes like skyrocketing product adoption, improving
industry CX rankings and contact centre performance,
increasing revenue generation, etc.

As an advocate for CX education in Africa, deBBie launched
Africa's first globally recognized CX certification courses and
CX eLearning platform.

Author, Global CX PlayBook Contribution & Research PUBLISHER

Experience
Management
Achievements

• • 2567% increase in product adoption and additional revenue generation of
    NGN300 million within 8 months in the telecommunications sector
    (product and customer experience)
  • 205% increase in employee satisfaction within 14 months in the healthcare
    sector (employee experience)
  • 91.7% revenue increase in the healthcare sector (product experience)
  • 40% increase in revenue due to business development program design
    initiatives in the education sector (product experience)
  • 27% increase in operational efficiency in the financial technology sector
    (operations management)
  • 19% increase in customer experience industry ranking in the banking
    sector (customer experience)
  • designed, authored, and launched,
    • Africa’s first CX competency model
    • Africa's first globally recognized certifications accredited by the World
      Certification Institute, USA (CSEE, CCEM, CCEP, and CCEPR)
    • Africa's first multisector State of CX in Africa study (4 editions)
  • authored 6 books, i.e., Diary of a Purpose Diva, 10 Common Mistakes SMEs
    Make, CX Food for Thought, Customer Pulse Check, CX Management
    Competencies - A Guide for African Professionals & Businesses, and Seven
    Days to Transformation: An Agile Approach to Organizational
    Transformation in Africa
  • Contributing author to global CX playbooks such as The Changing Face of
    Customer Service in the Digital Era (Freshworks) and CX Experts Reveal
    that CX Challenges and Efforts (Clootrack)
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